Connecting Talent. Driving Success.

Executive Search for GTM Leaders in Industrial & Manufacturing SaaS

Helping founders and revenue leaders hire the GTM executives who can scale complex industrial software companies.

Happy to start with a short, confidential, informal conversation.

Executive Search Built for
Industrial & Manufacturing SaaS

Four Value Blocks:

Industrial SaaS Focus

Dedicated exclusively to industrial and manufacturing software companies.

26 Years in GTM Recruitment

Experience hiring revenue leaders responsible for complex enterprise sales cycles.

Founder Perspective

Built and scaled a recruiting firm from startup to $12M in annual revenue.

Human-Centered Search

Thoughtful, discreet searches focused on leadership character — not just resumes.

Founder Story

NetNuu, a division of Extension, Inc was founded by Mazio Barian (you can call him Maze) after almost three decades in executive recruitment and building one of Wisconsin’s leading recruiting firms.

After starting his career in 1999, Mazio co-founded Extension and helped grow the business from $0 to more than $12M in annual revenue while serving as CEO.

Over the years he worked closely with manufacturers and industrial technology companies across the Midwest including organizations such as Rexnord, Briggs & Stratton, Johnson Controls, Milwaukee Tool, Dedicated Computing, Steelhead Technologies, and Rockwell Automation.

As industrial companies increasingly become software companies, hiring the right go-to-market leadership has become more complex. NetNuu was created to focus specifically on that challenge — helping founders and revenue leaders hire GTM executives who can navigate both industrial environments and modern SaaS revenue models

Why Hiring GTM Leadership
in Industrial SaaS Is Different

Our Services

Executive Search

Retained searches for CRO, VP of Sales, and senior GTM leadership responsible for revenue growth in industrial SaaS companies.

Strategic GTM Hiring Advisory

Helping founders and boards define the leadership profile required for their next stage of growth

Selective Senior GTM Roles

Targeted searches for senior Account Executives, Customer Success leaders, and RevOps roles tied directly to revenue performance.

Perspective from the
Industrial SaaS Market

If you’re thinking about a GTM leadership hire,
I’m always happy to compare perspectives.

Trusted by
Industrial Innovators

500+ Successful
Attempts

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text

Future Thought Leadership

Industrial SaaS Leadership Conversations


NetNuu works closely with founders and brrevenue leaders across the industrial software ecosystem.


Over time this section will share insights and observations from those conversations around leadership hiring, scaling revenue teams, and navigating complex industrial markets.