Connecting Talent. Driving Success.
Executive Search for GTM Leaders in Industrial & Manufacturing SaaS
Helping founders and revenue leaders hire the GTM executives who can scale complex industrial software companies.
Happy to start with a short, confidential, informal conversation.










Executive Search Built for
Industrial & Manufacturing SaaS
Four Value Blocks:
Industrial SaaS Focus
Dedicated exclusively to industrial and manufacturing software companies.
26 Years in GTM Recruitment
Experience hiring revenue leaders responsible for complex enterprise sales cycles.
Founder Perspective
Built and scaled a recruiting firm from startup to $12M in annual revenue.
Human-Centered Search
Thoughtful, discreet searches focused on leadership character — not just resumes.
Founder Story
NetNuu, a division of Extension, Inc was founded by Mazio Barian (you can call him Maze) after almost three decades in executive recruitment and building one of Wisconsin’s leading
recruiting firms.
After starting his career in 1999, Mazio co-founded Extension and helped grow the business from $0 to more than $12M in annual revenue while serving as CEO.
Over the years he worked closely with manufacturers and industrial technology companies across the Midwest including organizations such as Rexnord, Briggs & Stratton, Johnson Controls, Milwaukee Tool, Dedicated Computing, Steelhead Technologies, and Rockwell Automation.
As industrial companies increasingly become software companies, hiring the right go-to-market leadership has become more complex.
NetNuu was created to focus specifically on that challenge — helping founders and revenue
leaders hire GTM executives who can navigate both industrial environments and modern SaaS
revenue models
- Experienced Recruiters
- Wide Industry Network
- Efficient Hiring Process
- Customized Solutions
- Candidate Focused
Why Hiring GTM Leadership
in Industrial SaaS Is Different
- Industrial SaaS companies operate in complex buying environments.
- Sales cycles are longer.
- Buyers are technical.
- Revenue growth depends on leaders who can navigate both operational and software worlds.
- Hiring the wrong GTM leader at a critical growth stage can slow momentum for years.
- NetNuu was built to help founders make these decisions thoughtfully.
Our Services
Executive Search
Retained searches for CRO, VP of Sales, and senior GTM leadership responsible for revenue growth in industrial SaaS companies.
Strategic GTM Hiring Advisory
Helping founders and boards define the leadership profile required for their next stage of growth
Selective Senior GTM Roles
Targeted searches for senior Account Executives, Customer Success leaders, and RevOps roles tied directly to revenue performance.
Perspective
from the
Industrial SaaS Market
I’m always happy to compare perspectives.
Trusted by
Industrial Innovators
500+ Successful
Attempts
Attempts
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95% Client
Satisfaction
Satisfaction
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Future Thought Leadership
Industrial SaaS Leadership Conversations
NetNuu works closely with founders and brrevenue leaders across the industrial software ecosystem.
Over time this section will share insights and observations from those conversations around leadership hiring, scaling revenue teams, and navigating complex industrial markets.